I'm a sucker for the David and Goliath story line: Lord of the Rings, Star Wars, Atlas Shrugged...all inspiring and entertaining. Lately, I've been following the story at 37Signals of how they self-published their book Getting Real . As of today, they're up to an estimated $175,000 in revenue! Congratulations, guys! If you know anything about publishing (which, I do not...well, at least not before following this story), most of the revenue from books goes to the publisher. With the approach 37Signals took, they retain almost all of the $19 a copy they charge for the book. Granted, they don't benefit from the strong marketing channels publishers maintain and 37Signals refrained from publishing a hard-copy (it's only available electronically as a PDF...for now) but selling 14,000 copies is a significant accomplishment. I'd pass out with glee if something I authored sold 14,000 times. The Getting Real success story, thankfully, is one we're seeing more and