Woohoo, look at all the cool services we provide! We're awesome! Did you see all the companies we've worked for? We won awards too! Weeeaaaaahhh . Wrong. You just missed the boat, pal. What does a consulting firm do? They solve problems. How do they solve problems? Occasionally they leverage products but for the most part, consulting firms solve problems with smart, experienced, motivated people. The industry-accepted term is intellectual capital. So, what's the most important thing to a consulting firm? Well, cash flow and profitability rank number one but where does cash flow come from? That's right: services. And who executes on those services? People. When is the last time you got a call like this? "Well, I was searching the Internet and your firm came up so I thought I'd give you a call." Never happens. I expect anyone handling calls for a consulting firm wouldn't even know how to route this call. Business operates on relationships. If I'm a c...