Related to my previous post seeking a refund for a part ordered from Sears , a fellow blogger (thanks for reading, Ellen !) posted a provocative comment prompting me to take the next step: propose some solutions for Sears to improve their customer service. The old phrase, "if you're not part of the solution, you're part of the problem" comes to mind. In that spirit, I propose several actions Sears could take today to improve customer satisfaction: #1 Assume a "One Sears" Attitude and Structure I've always been impressed at the businesses Sears tackles: retail, installation, parts, contractor work, finance, etc. However, it appears these many aspects of Sears also creates fragmentation which further distances Sears from customers. First and foremost, consolidate customer touch-points. Sears has (as far as I can tell) dozens of 800 numbers as well as local numbers. There are also contact points through the web site and email. Consolidate these such that an...