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How to Buy Technology Products

Excellent piece on the ails of technology products and how they miss the mark for business. Not always the case but all too often, IMO.

My favorite paragraph:

A lack of communication occurs between Mr. VP and Mr. IT:

  • Mr. IT: “Dude, you’ll need all these features. It’s rockin’ Web 2.0! WEB 2.0! If you don’t have it, your company will die. A crazy death.”
  • Mr. VP: “Wow! Okay! Buy, buy!”
  • Mr. IT: “Everybody dance now!”

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